Just For Men mustache, beard and pubic hair color now has a female rival

Betty Beauty is now marketing pubic hair dye:

AUBURN Betty - HAIR COLOR FOR DOWN THERE

Auburn for your hotspot? Red means go there. Finally, the first safe color for the hair down there. Gray? No way! AUBURNbetty says never a dull moment! AUBURNbetty color for the hair down there naturally colors, covers gray and brightens to match your glorious locks above.

Follow the easy directions for safe color. Natural-looking. No mess. No drip. Use it every time you color! Want a red-hot secret? Get your betty ready!

Other colors inlcude blonde (of course), black, brunette, and fun (hot pink).

Hot pink means play. Adventure down below! Celebrate! The first safe color for the hair down there. Funbetty is a hot pink party in a box! Funbetty color for the hair down there. Go girl, it's your birthday! Or your anniversary or your wedding or his birthday! It's the perfect gift.

Follow the easy directions for safe color. Natural-looking. No mess. No drip. Use it every time you want candy! Fun is where you find it! Get your betty ready!